M
2007 — 2009
Master of Business
Marketing
Over deze freelancer
Product marketing & GTM leader (8+ yrs) helping startups, SaaS, and e-commerce turn features into revenue. Led a marketplace rollout across 10+ cities, scaling from 20→450 monthly appointments while directing a 20-person team. Doubled MRR for an AI SaaS and launched a D2C store to 30% sell-through in 90 days with 100% MoM growth. I build positioning/messaging, sales kits, CRO experiments, and analytics (GA4/Segment/HubSpot/Hotjar), and add an AI edge —image→description pipelines, chatbots, and content automation (n8n/Make). Agency roots (Leo Burnett, BBDO) mean I keep creatives, studio, printers, and marketers perfectly in sync so campaigns land on time and on brand .
Opleiding
Werk & Ervaring
M
01-01-2022 — heden
Marketing Strategist
Tulsi Studio Lifestyle (E-commerce)
Launched new e-commerce store to 30% inventory sell-through in 3 months; drove 100% MoM revenue growth with GTM sprints. Built product positioning, narratives, and sales kits; aligned messaging across web, email, and paid. Mapped buyer journeys and improved CRO across key touchpoints. Set up analytics + lifecycle stack (GA, Segment, HubSpot, Hotjar) to measure and iterate.
P
07-01-2021 — 20-12-2022
Product Marketing Manager
Kommunicate (AI Chatbot SaaS) – Bengaluru/Hybrid
Doubled MRR by refining positioning and executing user-centric GTM for new features. Led GTM for Shopify & Magento integrations; created targeted enablement and funnel assets that lifted conversions. Orchestrated cross-functional GTM with Product, Eng, and Sales; shipped case studies and proof points. Established customer-story library to drive adoption across personas.
H
19-01-2017 — 19-08-2021
Head of Growth & Marketing
Jhaiho (Tattoo Marketplace SaaS) – Bengaluru
Led platform pivot and city rollouts; launched in 10+ Indian cities and managed a 20-member cross-functional team. Scaled marketplace from 20 → 450 monthly appointments; revenue grew €1.7K → €24K (22.5×). Built competitive intelligence + positioning library; standardized sales collateral to boost close rates. Drove partner onboarding, local growth experiments, and performance reporting.
A
03-01-2013 — 23-10-2019
Account Executive / Brand Strategist
Leo Burnett & BBDO (various)
Developed campaigns with budgets up to €1.2M, reaching 150M+ viewers across channels. Built persuasive decks, messaging, and collateral that clarified complex differentiators. Coordinated creative, production, and media teams for consistent brand execution.
Certificeringen
U
2022
UX Foundations — Interaction Design Foundation (IDF)
F
2021
Fundamentals of Digital Marketing — Google Digital Garage
G
2020
Google Ads Certification — Google Skillshop
Portfolio
E-commerce GTM + AI Automation — 30% Sell-Through in 90 Days
AI SaaS GTM — 2× MRR via Onboarding & E-com Integrations
Marketplace Pivot & City Rollout — 22.5× Appointments; €1.7K→€24K
Creative Studio Traffic & Campaign Ops — On-Time, On-Brand
€ 100 / uur
-
Locatie Hilversum
-
Categorie Marketing & CommunicatieAI Services
-
Geverifieerd Email, Telefoon
-
Lid Sinds 26-08-2025