Robin

Responsible for the design side of the Design System across teams. Setting up the foundation, creating and maintaining scalable components in the Figma libraries, with a strong focus on consistency, accessibility and clear documentation. By working closely with developers and stakeholders, I help ensure the system supports faster product development and a consistent user experience across all digital touchpoints. Also supporting different teams with CRO, Loyalty, and E-commerce projects. Helping improve user flows, refine UI and ensure the connection to the Design System. Keywords: Design System, UI, UX, WCAG, Accessibility, Product , Figma, Prototyping, Component Design, Component Library, Documentation, Consistency, Responsive, Apps, Website, Webshop, Mobile First , E-commerce, CRO, User Testing, A/ B Testing, Developer Collaboration, Github, Governance, Stakeholder Management , Process Setup, Scrum, Agile, Jira, Sprints

Worked in the crypto and Web3 space on branding like logo & visual identity, UI design, motion and marketing assets, with brands like Variational, Zoku, Taofu & TPN. Helping define their digital presence with fast , consistent , and scalable design. Also designed and built responsive websites for SuperPotion and SuperFund using Webflow and Framer, covering everything from layout and animation in the frontend. Keywords: Crypto, Web3, Blockchain, Brand Design, UI Design, Web Design, Motion Graphics, Logo, Social Assets, Short-form, Video, Prototyping, Figma, Creative Cloud, After Effects, Photoshop, Illustrator, Webflow, Framer, Frontend, Storytelling, Animation, Website, Responsive

Focussed mainly on Design Systems, CRO (UI/UX) and Motion Design. Involved in the creation & maintenance of scalable design systems in Figma, including component design, tokenization, documentation and developer collaboration. Key projects included a multi-brand system for Ahold Delhaize across five countries/supermarkets and clusters in app, loyalty and web. Responsible for setting up a global email design systems for Bacardí and JDE, supporting brands like Grey Goose, Bombay Sapphire, Martini, Douwe Egberts, L’Or, Senseo, and Pickwick. In addition I contributed to CRO projects for clients such as Basic-Fit , Bugaboo, WeFashion and Muchachomalo, working on the user interface, user research, prototyping, testing, and flow optimization. Also supported branding efforts for Omron Viso and Emakina. My role often bridged the creative and technical, working closely with cross-functional teams in agile environments. Keywords: UI/UX Design, Product Design, Design Systems, Motion Design, Visual Design, CRO, Branding, Accessibility, Prototyping, Tokenization, Figma Libraries, Developer Handoff, UX Research, Email Design Systems, Jira, Confluence, Storybook, GitHub, Agile, Figma, Adobe Creative Cloud, Coda, Token Studio, Component Design, Usability Testing, A/ B Testing, Design Documentation, Design Tokens, Multi- brand Design System

Worked on branding like logo & visual identity, UI/UX and motion projects for startups and mid-size clients. From concept and wireframes to visual design and animated content. Also contributed to internal branding and helped shape the overall design direction. Keywords: UI/UX, Branding, Logo Design, Motion Design, Visual Design, Marketing Assets, Adobe Creative Cloud, Prototyping, Figma, Startup, Agile Workflows, Wireframing, Concept Development , Animation, Video, Interaction Design, Internal Branding, Storytelling, Iteration, UX Research, Usability Testing