M
2007 — 2009
Master of Business
Marketing
Over deze freelancer
Product marketing & GTM lead (8+ jaar) met een sterke AI- en webdevelopment achtergrond. Ik help startups, SaaS en e-commerce om features om te zetten in omzet — van positionering en messaging tot conversiegerichte websites en geautomatiseerde content-/salesflows.
Resultaten:
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Marketplace uitgerold in 10+ steden; schaalde van 20 → 450 afspraken/maand met aansturing van 20-koppig team.
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MRR verdubbeld voor een AI-SaaS.
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D2C-store gelanceerd naar 30% sell-through in 90 dagen met 100% MoM groei.
Web & AI stack:
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Web: WordPress, Shopify, Next.js/React, Tailwind, PHP/JS, WooCommerce, Webhooks, REST/GraphQL, GA4/Tag Manager, CRO (A/B, Hotjar).
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Infra & data: Vercel, Supabase, MySQL/Postgres, Cloudflare, CI/CD.
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E-commerce: Checkout & betaalintegraties (Stripe, iDEAL), productfeeds, custom thema’s/blocks, performance/SEO-basis.
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AI: image→description pipelines, chatbots, vertaal/variant-generatie, n8n/Make content- en ops-automatisering.
Wat ik bouw & lever:
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Snel ladende sites/shops (WordPress/Shopify/Next.js) met duidelijke informatie-architectuur, CRO-patterns en meetplan (GA4/Segment/HubSpot).
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Sales enablement (sales kits, demo-scripts), landing pages met experimenten, analytics dashboards.
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AI-workflows: automatische productbeschrijvingen, UGC-samenvattingen, social/ads varianten, support-chatbots.
Agency roots: Ex-Leo Burnett & BBDO — ik hou creatie, studio, developers en marketing strak op één lijn, zodat campagnes on-brand en on-time live gaan.
Opleiding
Werk & Ervaring
M
01-01-2022 — heden
Marketing Strategist
Tulsi Studio Lifestyle (E-commerce)
Launched new e-commerce store to 30% inventory sell-through in 3 months; drove 100% MoM revenue growth with GTM sprints. Built product positioning, narratives, and sales kits; aligned messaging across web, email, and paid. Mapped buyer journeys and improved CRO across key touchpoints. Set up analytics + lifecycle stack (GA, Segment, HubSpot, Hotjar) to measure and iterate.
P
07-01-2021 — 20-12-2022
Product Marketing Manager
Kommunicate (AI Chatbot SaaS) – Bengaluru/Hybrid
Doubled MRR by refining positioning and executing user-centric GTM for new features. Led GTM for Shopify & Magento integrations; created targeted enablement and funnel assets that lifted conversions. Orchestrated cross-functional GTM with Product, Eng, and Sales; shipped case studies and proof points. Established customer-story library to drive adoption across personas.
H
19-01-2017 — 19-08-2021
Head of Growth & Marketing
Jhaiho (Tattoo Marketplace SaaS) – Bengaluru
Led platform pivot and city rollouts; launched in 10+ Indian cities and managed a 20-member cross-functional team. Scaled marketplace from 20 → 450 monthly appointments; revenue grew €1.7K → €24K (22.5×). Built competitive intelligence + positioning library; standardized sales collateral to boost close rates. Drove partner onboarding, local growth experiments, and performance reporting.
A
03-01-2013 — 23-10-2019
Account Executive / Brand Strategist
Leo Burnett & BBDO (various)
Developed campaigns with budgets up to €1.2M, reaching 150M+ viewers across channels. Built persuasive decks, messaging, and collateral that clarified complex differentiators. Coordinated creative, production, and media teams for consistent brand execution.
Certificeringen
U
2022
UX Foundations — Interaction Design Foundation (IDF)
F
2021
Fundamentals of Digital Marketing — Google Digital Garage
G
2020
Google Ads Certification — Google Skillshop
Portfolio
AI SaaS GTM — 2× MRR via Onboarding & E-com Integrations
Creative Studio Traffic & Campaign Ops — On-Time, On-Brand
E-commerce GTM + AI Automation — 30% Sell-Through in 90 Days
Marketplace Pivot & City Rollout — 22.5× Appointments; €1.7K→€24K
€ 100 / uur
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Locatie Hilversum
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Categorie Marketing & CommunicatieAI Services
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Geverifieerd Email, Telefoon
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Lid Sinds 26-08-2025