Alicia

Over deze freelancer

I’m a performance and online marketing professional with 5 years of experience driving digital acquisition, eCommerce growth, and revenue across European markets. I’ve managed campaigns for consumer-focused businesses across Meta, Google, TikTok, Amazon Ads, Criteo, and YouTube. My experience spans campaign planning and execution, paid media strategy, budget management, creative testing, performance analysis, and conversion optimisation. I also have hands-on experience with digital tracking and measurement, including pixels, tags, UTM parameters, conversion tracking, and GA4, helping ensure campaigns are set up correctly and performance can be measured accurately.

I combine a data-driven approach with a practical, hands-on way of working. I use tools such as GA4, Tableau, and Google Looker Studio to analyse campaign and customer performance, identify opportunities, and turn data into clear recommendations and actions. I enjoy working across the full campaign lifecycle, from developing a paid media strategy and briefing creative or UGC content, through campaign setup and tracking, to analysing results and optimising performance. I've collaborated closely with Brand, Creative, CRM, Trade, eCommerce, and external partners to deliver campaigns that are commercially focused, measurable, and relevant to the customer.