C
2008 — 2010
Communication Studies
University of the Punjab
Over deze freelancer
Where Strategy Meets Execution I don’t just advise - I help brands build and execute a winning communication strategy, ensuring that teams feel fully equipped to continue with confidence. With 10+ years in journalism, digital marketing, and customer experience, I specialize in crafting compelling narratives and creating sustainable, efficient processes that drive maximum impact with minimal effort. I've worked in global roles at Philips and Syngenta, and collaborate with purpose-driven brands, startups, and NGOs to refine their messaging, enhance engagement, and implement strategies that last. Originating from Pakistan, I'm fortunate to call both Pakistan and the Netherlands home, embracing the diverse perspectives both cultures offer. This global outlook shapes my approach to authentic and inclusive storytelling. I recharge through nature walks, painting, and reading, and I'm committed to continuous growth - both professionally and personally. I believe in lifelong learning and expanding my skills in all aspects of life. Let's connect and create something impactful together!Opleiding
Werk & Ervaring
G
2021-01-15 — 2024-10-31
Global Digital Content Manager
Syngenta
Led the Communication & Creative services to provide an E2E customer-first journey for Digital Marketing & Branding (B2B & B2C) projects & campaigns. ▪ Developed the first Global Content Marketing Strategy for setting communication goals, KPIs and priorities. ▪ Built, grew & mentored an internal creative team, reducing cost & dependency on external agencies, saving $1.2Mn. ▪ Drove upskilling by creating a Global community of Content Marketeers, creating a DAM & knowledge hub, leading trainings & workshops, & creating guidelines and playbooks. ▪ Spearheaded new content creation & management tools & processes. ▪ Championed usage of Generative AI for scaling content efficiently. ▪ Enhanced teamwork and improved WoW using Agile Project Management & Scrum techniques. ▪ Managed global owned social channels, driving engagement and consistency across regions. ▪ Collaborated with external agencies & vendors, and local & regional campaign managers to produce strong, high-performing content.
G
2017-03-15 — 2021-01-12
Global Content Manager
Philips
Oversaw Knowledge Management (KM), content creation, SEO, UX/UI for all product FAQs and Troubleshooting pages. ▪ Enhanced the digital customer journey and self-service experience by leading a data-driven clean-up of ~15,000 articles, resulting in a 2x increase in web click-through rates and a significant boost in product-related NPS. ▪ Optimized the content production workflow using Lean methodology, reducing turnaround time from ~30 days to 7 and increasing content quality scores from 50% to 85%. Fast-tracked promotion due to outstanding delivery and impact. ▪ Hired & onboarded Junior Content Specialists to ensure stability and knowledge transfer. ▪ Guided KM users across the company by creating training documents and standard writing guidelines.
Certificeringen
S
2024
Strategic Communications
Portfolio
€ 75 / uur
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Locatie Amsterdam
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Categorie Marketing & Communicatie
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Geverifieerd Email
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Lid Sinds 08-07-2025