M
2002 — 2003
Master of Arts in Strategic Marketing Management
University of the Arts London UK
Over deze freelancer
EnglishI help companies launch, grow and strengthen their brands across European markets, combining senior marketing strategy with hands-on execution.
With 15+ years of experience at ZEEKR, XPeng, Tesla and BMW, I have led international teams, agencies and multi-market programmes across 20+ markets, managing budgets of €30M+.
My expertise covers GTM and market expansion, brand strategy, demand generation, market launches, partnerships and cross-market activation. I bring structure to complex environments, turning business priorities into clear marketing plans, stakeholder-ready communication and practical execution.
Available for interim marketing leadership and project-based consulting through Wieland Collective. Remote, hybrid or onsite.
NederlandsIk help bedrijven merken te lanceren, te laten groeien en verder uit te bouwen in Europese markten, waarbij ik senior marketingstrategie combineer met hands-on uitvoering.
Met 15+ jaar ervaring bij ZEEKR, XPeng, Tesla en BMW heb ik internationale teams, bureaus en multi-market programma’s geleid in 20+ markten, met budgetten van €30M+.
Mijn expertise ligt in GTM en marktuitbreiding, merkstrategie, demand generation, marktlanceringen, partnerships en cross-market activatie. Ik breng structuur in complexe omgevingen en vertaal bedrijfsdoelstellingen naar heldere marketingplannen, duidelijke stakeholdercommunicatie en praktische uitvoering.
Beschikbaar voor interim marketing leadership en projectmatige consultancy via Wieland Collective. Remote, hybride of onsite.
Opleiding
B
1998 — 2001
Bachelor of Arts Marketing and Advertising Design
University of the Arts London UK
Werk & Ervaring
H
01-07-2023 — 01-07-2025
Head of Marketing Europe
Zeekr Europe B.V.
Led omnichannel marketing campaigns across Europe (retail B2C/B2B, social, events, content), managing €30M+ budgets and high-performing teams. Drove brand awareness, customer engagement, and business growth through data-driven strategies, budget optimization, and cross-functional alignment. Built scalable processes for 20+ markets, ideal for industry or agency projects. Nederlands: Leidde omnichannel marketingcampagnes door heel Europa (retail B2C/B2B, social, events, content), met beheer van €30M+ budgetten en high-performing teams. Boostte merkbekendheid, klantbetrokkenheid en businessgroei via datagedreven strategieën, budgetoptimalisatie en cross-functionele afstemming. Bouwde schaalbare processen voor 20+ markten, geschikt voor industrie- of agency-projecten.
H
01-06-2021 — 15-06-2023
Head of Marketing Benelux
XPeng Motors NL B.V.
Led international marketing activations and GTM strategies across European markets for XPeng. Managed cross-functional teams, budget allocation, and omnichannel campaigns (retail, digital, events) to drive brand launches and pipeline growth. Delivered scalable processes aligning HQ, regions, and partners for rapid market expansion. Nederlands: Leidde internationale marketingactivaties en GTM-strategieën voor XPeng in Europese markten. Beheerde cross-functionele teams, budgetverdeling en omnichannel campagnes (retail, digital, events) voor merkintroducties en pipelinetgroei. Leverde schaalbare processen die HQ, regio's en partners afstemden voor snelle marktexpansie.
Certificeringen
P
2021
Professional Diploma in Digital Marketing
Portfolio
Reviews
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€ 100 / uur
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Locatie Badhoevedorp
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Categorie Marketing & CommunicatieManagement & Consulting
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Geverifieerd Email, Telefoon
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Lid Sinds 08-04-2026