M
2002 — 2003
Master of Arts in Strategic Marketing Management
University of the Arts London UK
Over deze freelancer
I am a senior marketing leader with 15+ years of experience across European markets, helping companies build marketing functions that deliver at scale. I have worked with budgets of €30M+, 20+ markets, and international teams at ZEEKR, XPeng, Tesla, and BMW.
I turn complex, multi-stakeholder challenges into clear strategies and practical execution. My experience includes commercial strategy, GTM, international coordination, field and partner marketing, and market launches.
I am available for full-time senior marketing leadership, interim assignments, and projects through Wieland Collective. I work remotely, hybrid, or onsite.
Nederlands:
Ik ben een senior marketingleider met 15+ jaar ervaring in Europese markten en help organisaties marketingfuncties op te bouwen die op schaal resultaat leveren. Ik heb gewerkt met budgetten van €30M+, 20+ markten en internationale teams bij ZEEKR, XPeng, Tesla en BMW.
Ik vertaal complexe vraagstukken met veel stakeholders naar heldere strategieën en concrete uitvoering. Mijn ervaring ligt onder andere in commerciële strategie, GTM, internationale afstemming, field- en partnermarketing en marktlanceringen.
Ik ben beschikbaar voor fulltime senior marketing leadership, interim-opdrachten en projecten via Wieland Collective. Ik werk remote, hybrid of onsite.
Opleiding
B
1998 — 2001
Bachelor of Arts Marketing and Advertising Design
University of the Arts London UK
Werk & Ervaring
H
01-07-2023 — 01-07-2025
Head of Marketing Europe
Zeekr Europe B.V.
Led omnichannel marketing campaigns across Europe (retail B2C/B2B, social, events, content), managing €30M+ budgets and high-performing teams. Drove brand awareness, customer engagement, and business growth through data-driven strategies, budget optimization, and cross-functional alignment. Built scalable processes for 20+ markets, ideal for industry or agency projects. Nederlands: Leidde omnichannel marketingcampagnes door heel Europa (retail B2C/B2B, social, events, content), met beheer van €30M+ budgetten en high-performing teams. Boostte merkbekendheid, klantbetrokkenheid en businessgroei via datagedreven strategieën, budgetoptimalisatie en cross-functionele afstemming. Bouwde schaalbare processen voor 20+ markten, geschikt voor industrie- of agency-projecten.
H
01-06-2021 — 15-06-2023
Head of Marketing Benelux
XPeng Motors NL B.V.
Led international marketing activations and GTM strategies across European markets for XPeng. Managed cross-functional teams, budget allocation, and omnichannel campaigns (retail, digital, events) to drive brand launches and pipeline growth. Delivered scalable processes aligning HQ, regions, and partners for rapid market expansion. Nederlands: Leidde internationale marketingactivaties en GTM-strategieën voor XPeng in Europese markten. Beheerde cross-functionele teams, budgetverdeling en omnichannel campagnes (retail, digital, events) voor merkintroducties en pipelinetgroei. Leverde schaalbare processen die HQ, regio's en partners afstemden voor snelle marktexpansie.
Certificeringen
P
2021
Professional Diploma in Digital Marketing
Portfolio
Reviews
5 Sterren
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€ 120 / uur
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Locatie Badhoevedorp
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Categorie Marketing & CommunicatieManagement & Consulting
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Geverifieerd ongeverifieerd
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Lid Sinds 08-04-2026