Asad

Social First Content, Performance Marketing & Media Crafting and executing social content strategy for the brands (Axe & Dove) in a way that resonates with brand positioning and local nuances. Managing media budgets and analyse content performance, derive actionable insights to adapt strategy ensuring optimal ROI & reach in line with company’s objectives. Developing retail media strategy for brands to deliver growth.

Leading Wall’s masterbrand platform, representing 40% business globally. Introduced Wall’s new Brand Visual Identity across countries while leveraging distinctive brand assets. Spearheaded Wall’s “The Ice-cream Hunt” AR / VR campaign across 5 markets, engaging consumers to scan landmarks & transform into IC. Mapped global portfolio to identify price gaps & prioritise key opportunities. Led the Wall’s Global Purpose Programme “The Happiness Project” while impacting lives of over 300,000 children (SDG 3).

Landed line innovation on #1 SKU “Feast” achieving a FY growth of 1000bps on the overall portfolio. Developed a brand campaign pioneering OOH campaign featuring influencers as protagonists to enhance consumer relevance to create relevancy during the winter season with first of its kind PR activity that led to generating 25% incremental sales on ECOM vs 2021.

Developed brand strategy on the biggest contributing franchise (Infallible) whilst selecting right pillars to invest on for growth. Drove the brand’s vision to become an ecom driven brand and shifted 25% brand turnover with focus on strategic partnerships and optimizing lower funnel activities

Spearheaded the project of revamping and expanding Maybelline NY kiosk footprint nationwide (From 3 to 13 locations) Led the first of its kind Fashion x Makeup partnership by collaborating with Fast Fashion brand