P
01-01-2026 — heden
Product & Business Analyst
Aawize
AI-based startup focused on mood tracking and emotional pattern analysis using conversational data
and AI-assisted insights.
Key contributions:
• Defining product vision and MVP scope for an AI-powered mood tracking platform
• Conducting user and market research to identify opportunities in digital mental wellbeing tools
• Designing product workflows and system logic for mood analysis and user interaction
• Translating product ideas into structured requirements and feature specifications
• Building early prototypes and validating product concepts through AI experimentation and user
feedback
P
01-01-2023 — 31-12-2025
Product Owner / Business Analyst
Ewano (Super App & Digital Wallet)
Worked at the intersection of product management and business analysis within a large digital superapp
ecosystem integrating multiple services.
Key contributions:
• Gathered and translated business requirements into user stories and acceptance criteria for Agile
development teams
• Collaborated with stakeholders across marketing, operations, and engineering to define product
improvements
• Facilitated backlog refinement, sprint planning, and requirement clarification sessions
• Analyzed product metrics and customer behavior to identify opportunities for growth
• Supported the launch of 5 integrated services, contributing to a ~20% increase in transaction volume
• Led lifecycle and retargeting initiatives that increased completed orders 2–2.5x within five months
P
01-04-2021 — 31-12-2022
Product Owner / Business Analyst
IRasane – Yektanet (DOOH Platform)
Worked on a digital advertising platform integrating multiple data sources and digital screens.
Key contributions:
• Conducted market and competitor analysis across 15+ competitors to guide product strategy
• Translated business requirements into prioritized backlog items for development teams
• Collaborated with developers and stakeholders to improve platform functionality
• Improved sprint predictability and reduced post-release defects by ~20%
P
01-05-2019 — 01-04-2021
Product Owner / Business Analyst
Hamyan (Fintech – Group Savings App)
Fintech mobile application enabling collaborative savings and financial management.
Key contributions:
• Defined and prioritized product requirements and backlog items
• Conducted user research and analyzed product data to improve engagement
• Optimized onboarding and engagement flows, increasing active funds from 135 to 530
• Worked closely with engineering teams to resolve system issues and improve reliability
