Charlotte

Over deze freelancer

I help organisations go from "hmm, maybe" to something real. Designer by training (TU Delft), strategist by instinct, happiest in the early, chaotic part where the vision is blurry and everyone's still a bit confused. At KPMG I helped build and scale Dialogue, a no-code platform, from concept to 22+ countries. I dare to see things differently; this gives me the ability to find innovative solutions for complex problems. Right now, I'm looking for a role or project where I can help teams and organisations design new products, services or strategies for and with the people it matters to.

What I do

I work in the fuzzy front end: the phase where an organisation senses an opportunity but doesn't yet know what to build, why, or how to get everyone on board. I help you get from there to something real.

From idea to concept

Turning a loose opportunity into a clear direction and a tangible concept. Through research, foresight and research-through-design, I shape what the product or service should be and make it concrete and tangible enough to test, discuss and decide on. 

Vision & strategy that gets a yes

Translating strategy into a future vision, roadmap and story that leaders can get behind. I make the direction visible, from vision visuals to pitch materials, so that it wins support, commitment and budget.

Making it land

A product only exists once people use it. I design co-creation sessions, onboarding and community programmes that bring teams, users and stakeholders along, so that a new direction takes root in the organisation.

Methods: strategic foresight, future visioning, systemic design, service blueprinting, journey mapping, co-creation & facilitation.

Tools: Figma, Adobe Suite, Framer, Webflow, Miro/Mural, Procreate, GenAI.