Dana

Leading the revenue growth management agenda across North West Europe (Netherlands, Belgium, Luxembourg, Denmark, Sweden, Finland, Norway and Iceland) for Salty Snacks, Nuts and Grains/Cereals across all RGM levers (pricing, promotion, pack price architecture and mix). A member of the Netherlands market leadership team. Key accomplishments include: - Redesigned and expanded a high-performing RGM team, shifting from three to seven associates to drive focus and meet evolving and heightened organisational needs. Recruited and onboarded top talent to ensure team is set up to drive excellence and maturity. - Delivered annual plans across all RGM levers, with an upweighted focus on offering targeted value against a high-inflationary environment. Collaborated with Commercial, Marketing and Finance teams to embed plans into customer negotiations and flow through to execution. - Leveraged insights to review and enhance the promotional strategy across Benelux, revising mechanisms, phasing, investment and scale to drive greater frequency and penetration, especially for value shoppers. - Assessed new entrant and competitors’ RGM strategies and market positioning to derive insights and build competitive response plans to recover market share and brand distinction. - Established governance processes and digital tools for tracking RGM performance, ensuring timely reporting and transparent performance analysis to inform insights and proactive strategy interventions. - Delivered a full insights-led occasion-based pack price architecture review across Benelux to drive volume uplift. - Facilitated regular reviews of performance insights with stakeholders, enabling data-driven decisions and alignment on initiatives. - Analysed market trends, customer behavior, and competitive landscape to develop actionable insights that inform revenue growth initiatives. - Conducted extensive complex financial modelling and analysis to support decision-making and quantify initiatives.

Led the design of ANZ’s long-term portfolio strategy across food and beverages by actively collaborating with the ELT to identify growth opportunities and partnering cross-functionally to champion these strategies from ideation through to execution. Delivered accelerated ANZ business NR growth. Key accomplishments include: - Partnered with the Commercial ELT to define the AU Foods Better For You (BFY) growth strategy and roadmap to lead the segment by 2026. Successfully lobbied key stakeholders to accelerate transition, aligning ANZ’s renovation roadmap to exceed externally-committed goals. - Led end-to-end business diagnostic for NZ Foods BU, partnering with the GM to create a 5-year strategy and stand up and execute strategic projects. Delivered double digit NR growth and triple digit NOPBT growth. - Led the development of ANZ Beverages 5 year strategy, identifying an ambition to accelerate growth with an ANZ-first reinvestment plan as fuel to grow. - Led end-to-end strategic project operationalisation from identification through to project management and performance tracking. Select projects include accelerating immediate consumption and expanding biscuits. - Worked with the CEO, CFO and APAC Leadership to screen M&A targets, conduct due diligence and align stakeholders on prioritised potential acquisitions. - Effectively led team of two (Strategy Associate Manager and PMO), fostering strong rapport and recognition as a skilled people leader. Established a new PMO role, enhancing project management capabilities. - Advocate of continued professional development: delivered Strategy: Advanced Program training to 40+ global attendees, presented BFY at the Global Strategy Summit and ran Excel and Thinkcell training for ANZ. - Owned the development of a 5 year category and internal volume forecast model by channel and product. - Lead by example in my role on the ANZ Operating Leadership Team and Finance Leadership Team. As part of the Finance Work that Works OHS team, contributed to +4 OHS score vs prior year.

As above.

Provided strategic advice and analysis to support clients in achieving their business goals. Leveraged my strong problem solving, strategic, analytical and financial modelling skillset to help organisations develop and implement strategies across a diverse range of industries and client challenges. Gained extensive exposure engaging, influencing and working alongside senior stakeholders including C-Suite executives. Key highlights include: - Worked alongside PwC’s Global Banking and Capital Markets Leader and ASEANZ COO to develop a regional growth strategy and operating model to enhance alignment of resources to market opportunities. - Developed a 5-year strategic blueprint and program of work for a large federal government department to lift capability and modernise operations. - Led the redesign of a large University’s Faculty and professional support model including chairing a working group consisting of the CFO, CIO and Executive Directors to capture ~$80MM in efficiencies. - Active firm citizen through supporting recruitment, facilitating training programs and assisting to develop and deliver content at team offsites.