Hovik

Als SaaS Fractional CMO help ik SaaS-startups slimmer te groeien, met positionering en duidelijke GTM-principes die gebaseerd zijn op echte startup-ervaring en denken op systeemniveau.

eLabNext is the most comprehensive Digital Lab Platform (DLP) designed to cater to life science lab operations in both academia and industry. From R&D to analytics and diagnostics our platform enhances workflows with features like Electronic Lab Notebooks (ELN) and Laboratory Information Management Systems (LIMS) for sample, inventory, and equipment management. eLabNext is built on a true open ecosystem featuring a marketplace with a wide range of add-ons. Further enriched by advanced Data Science capabilities that are future-proof, eLabNext redefines the modern laboratory experience. Key Responsibilities & Accomplishments: Team Building & Leadership: Strategically built a dynamic marketing team, selecting talents with diverse expertise. MarTech Stack Implementation: Championed the integration of a comprehensive MarTech stack, enhancing marketing efficiency and enabling data-driven strategies, significantly boosting customer engagement and operational effectiveness. Agile Marketing: Implemented agile marketing processes to ensure efficient marketing operations. Go-to-Market Strategy & Brand Positioning: Developed and executed thorough go-to-market strategies for successful market entry and growth. T2D3 Approach for SaaS Growth: Applied the T2D3 (Triple, Triple, Double, Double, Double) model to drive rapid growth for SaaS startups and scale-ups. eLabNext is the most comprehensive Digital Lab Platform (DLP) designed to cater to life science lab operations in both academia and industry. From R&D to analytics and diagnostics our platform enhances workflows with features like Electronic Lab Notebooks (ELN) and Laboratory Information Management Systems (LIMS) for sample, inventory, and equipment management. eLabNext is built on a true open ecosystem featuring a marketplace with a wide range of add-ons. Further enriched by advanced Data Science capabilities that are future-proof, eLabNext redefines the modern laboratory experience. Key Responsibilities & Accomplishments: Team Building & Leadership: Strategically built a dynamic marketing team, selecting talents with diverse expertise. MarTech Stack Implementation: Championed the integration of a comprehensive MarTech stack, enhancing marketing efficiency and enabling data-driven strategies, significantly boosting customer engagement and operational effectiveness. Agile Marketing: Implemented agile marketing processes to ensure efficient marketing operations. Go-to-Market Strategy & Brand Positioning: Developed and executed thorough go-to-market strategies for successful market entry and growth. T2D3 Approach for SaaS Growth: Applied the T2D3 (Triple, Triple, Double, Double, Double) model to drive rapid growth for SaaS startups and scale-ups. Skills: Marketing Strategy · Brand Management · Team Leadership · Cross-Functional Team Building · Go-to-Market Strategy

As marketing team lead for Centrica Business Solutions, I'm responsible for building and executing marketing strategies and campaigns, driving product launches and partnerships; assisting in training and supporting the sales team; and providing support in the lead generation programs.

As part of the global marketing team for Centrica Business Solutions, I provide marketing support to the Head of Central Marketing and businesses in the region. In my day to day job I plan and execute marketing campaigns to generate and nurture leads (both direct and through channel partners) in support of the revenue targets of local businesses within the international region. Some of my core responsibilities are:

Ortec Finance is a fast-growing fin-tech company headquartered in Rotterdam. It’s mission is to help financial institutions around the world to better manage investment decisions. The company employs some of the keenest minds and uses technology like A.I. and machine learning to empower pension funds, sovereign wealth funds, insurers, asset managers, banks and real estate managers to improve investment decision-making.

OpsLogix is an international software manufacturer that develops add-ons and plugins for the Microsoft System Center suite. As a Microsoft System Center Alliance partner, we develop innovative products for (virtual) infrastructure management. In this role my duties include: • Managing product brands across the entire OpsLogix product line • Launching new brands & products across all online & offline platforms • Ensuring brand consistency across all online platforms • CMS management of company website using WordPress • Develop and execute annual (digital) marketing plan & strategy • Develop corporate brand guidelines • Develop budget and KPIs for online activities and advertising campaigns • Develop video strategy, budget, and scripts • Using Google analytics to create monthly reports • SEO • Creating campaigns for Google AdWords & Bing Ads • Content writing for social media, emails, website, blogs and newsletters • Management and reporting of email campaigns using MailChimp • Marketing automation. • Editing company PowerPoint presentations, quotes, user guides and white papers • Community management of Facebook, Twitter, Vimeo, YouTube, LinkedIn, Instagram & Pinterest • Creating visuals with Adobe Photoshop & Illustrator and working with external graphic designer on merchandise, email design and website banners • Organizing meetings and webcasts using Webex • Events coordination for conferences • Sourcing and purchasing promotional merchandise and managing the merchandising budget • Liaising with external providers

Strategic and creative thinking, marketing management, managing the build of a website, budget, social media accounts, content management, CMS, content planning, logistics management, negotiations, event coordination on a global scale, presentations and designing promotional materials.