Iman

• Building strategic partnerships and commercial pipelines across sustainability, recycling and trading sectors. • Leveraging FMCG expertise to structure distributor-led business models and accelerate go-to-market execution. • Driving deal conversion through structured value propositions, stakeholder alignment and commercial negotiation. • Defined market entry strategies including channel selection, key accounts, assortment focus and commercial frameworks across multiple regions. • Collaborate with commercial and technical teams to deliver customer-focused solutions.

• Directed commercial strategy for private label edible oils, expanding market presence by 40%+ across key regions. • Built and scaled the distributor network from 12 to 40 partners, increasing market coverage by 45% and improving availability across multiple regions. • Managed strategic key accounts and commercial partnerships, strengthening client retention and increasing annual revenue by double digits. • Negotiated supplier agreements, pricing structures and commercial terms to improve margins, profitability and long-term account value. • Aligned sales, supply chain and operational teams to ensure commercial plans were executable, scalable and responsive to market demand. • Built distributor network and optimized product assortment and channel strategy to maximize sell-through and retail performance.

• Led a 160-person sales organization and delivered 280% sales growth through sales structure redesign, market focus and disciplined execution. • Scaled national distribution to 95% market coverage while strengthening presence in modern trade and high-priority commercial channels. • Implemented sales processes, KPIs and performance dashboards that improved execution visibility and management control. • Improved sales force effectiveness by aligning territory management, distributor execution and channel priorities.

• Developed and executed market expansion strategy across 18 regions in a highly competitive biscuit category. • Strengthened channel performance and delivered consistent double-digit revenue growth through focused distributor management and retail execution. • Improved category positioning by aligning trade priorities, field execution and customer engagement around clear growth targets. • Built sustainable commercial relationships with regional partners and enhanced market visibility for the brand.

• Achieved 300% volume growth through route-to-market transformation, distributor discipline and structured sales execution. • Increased modern trade revenue by 35% and secured partnerships with key national retailers. • Improved sales productivity by implementing KPIs, performance tracking and structured field management, increasing output by 20%+. • Strengthened distributor accountability and field coverage in a fast-moving, highly competitive home care category.

• Managed regional beverage sales operations, activating 36 distributors and expanding national coverage from 50% to 85% within two years. • Spearheaded transition from traditional trade to modern trade channels, increasing modern trade contribution by 30%+. • Delivered record-breaking regional sales growth by improving distributor coverage, channel focus and execution discipline. • Built scalable commercial routines for sales planning, customer follow-up and distributor performance management.

• Progressed through multiple sales leadership roles based on consistent overachievement of sales targets. • Managed distributor networks and field sales teams across FMCG categories, contributing to consistent double-digit sales growth. • Built strong foundations in route-to-market execution, retail visibility, distributor management and field sales discipline.