Marily

Leading a 30-person marketing automation and web team delivering end-to-end digital marketing campaigns, content operations, and platform improvements. • Managed multi-channel execution across web, CMS, email, social, and paid media. • Streamlined campaign delivery workflows to improve speed and consistency. • Focused on performance tracking, stakeholder alignment, and high-quality digital experiences.

Led digital delivery across all customer-facing platforms including online shops, physical stores, home services, and product configurators. • Managed 4 cross-functional teams (35+ FTEs) to execute strategic roadmaps and platform improvements. • Oversaw scope, budget, and long-term digital planning in direct alignment with C-level stakeholders. • Coordinated vendor relationships, ensured cross-domain delivery, and managed evolving business demands.

Delivered complex digital commerce and platform projects for enterprise clients across Europe, combining strategic consulting with hands-on delivery leadership. • General Electric: defined project scope and delivery plan for a multi-country Salesforce B2B Commerce rollout, coordinated vendors and internal teams, and led implementation of a custom marketplace and UI migration to LEX. • ESB Group: managed the upgrade and migration of seven public websites to Sitefinity CMS, ensured resource allocation across 25+ FTEs, and oversaw stakeholder engagement and performance tracking across departments. • BDR Thermea: translated business requirements into technical solutions for an installer training platform (Sitecore + Dynamics 365), led backlog prioritization, and established DevOps practices across 12 operating companies. • Grand Vision: provided strategic and technical leadership to launch a new e-commerce environment (Commercetool, Bloomreach, Boomi, Adyen) across multiple brands; ensured on-time, in-scope delivery while aligning with cross-functional stakeholders. • Essent: acted as agile delivery lead for a critical customer journey team, managing risks, refining scope, and facilitating continuous delivery in a high-stakes, multi-vendor environment. • Served as Agile Coach for internal commerce delivery teams and client stakeholders, improving agile maturity, delivery velocity, and cross-team coordination.

Held progressively senior roles in e-commerce product ownership and project management, supporting the global rollout of SAP Hybris platforms for both B2B and B2C. • Led platform selection and requirements definition as Product Owner, then designed global digital sales processes and managed feature delivery across customer portals and online stores. • Managed the end-to-end migration of regional web shops to a centralized Hybris platform, coordinating delivery across countries, vendors, and internal teams. • Acted as key liaison between business, IT, and marketing to align roadmaps, plan rollouts, and ensure successful adoption of digital commerce capabilities worldwide.