Nagham

Transforming Concepts into Iconic Brands | Concept x Strategy x Design

Led and scaled a creative department of 10, overseeing brand strategy, identity and creative execution. Consulted on and launched multiple new brands by establishing their positioning and visual direction, and led campaigns and content for Warwick, Le Gray, City Sightseeing and Talpa across the MENA region.

Launched and helped build a new advertising agency alongside the Creative Director. Built and led a creative team of five, managing junior and senior designers and overseeing daily workflow, direction and quality control. Reviewed and guided design work across branding, campaigns and content projects, maintaining consistent creative standards. Worked closely with production agencies to deliver commercials and short-form video content, ensuring strong execution from concept to final delivery.

Created design strategies to meet marketing and advertising needs, and managed design projects from concept to production. Created TVC storylines, conceptualized, and worked on developing brand identities.

Developed social media strategies and executed social media content and campaigns. Managed and overlooked a design team(print and digital) of 5 people. Created and executed ATL and BTL campaigns with clients such as Lipton, Nestle, P&G, KAUST. Developed and designed collaterals including interior/exterior signage, special events, brochures, promotions.