Over deze freelancer
Seasoned consultant with over 6 years of experience leading end-to-end growth strategy and data analytics projects for global retail, e-commerce and CPG clients like Amazon, Nestle, Starbucks, Ikea, L'Oreal & Walmart. Delivered actionable insights on customer behaviour, customer value, and market dynamics from complex datasets to help senior stakeholders address key business challenges and shape strategy. Experienced in primary and secondary market research (Desk research, survey design & execution, Expert Interviews), leveraging BI tools for data analysis and statistical modelling, and presenting findings in clear, executive-ready insight reports using contemporary strategic frameworks. Driven, self-motivated, and thrive in fast-paced environments. Seeking to be part of a journey where I can learn, explore and create an impact while aligning my goals toward a greater purpose.
Core Skills / Expertise
Project & Stakeholder Leadership: Project planning & resource allocation (budget & personnel) • Solution design • Cross-functional & multi-country coordination • Client & Stakeholder engagement
Customer Analytics: Sales KPI tracking & forecasting • Customer behaviour & spend pattern analysis • Customer lifetime value, churn & retention analysis • Campaign effectiveness & marketing analytics
Market Insights: Research design & execution (Survey, Interviews) • Market Sizing, Competitor Share & Omni-channel analysis • Financial Statements & Annual Report Analysis • Market Trend & Consumer Insights
Tools & Methodologies: Advance Excel, Power Point, SQL, R & Power BI • Data Collection, Cleaning & Modelling • Forecasting, Hypothesis Testing, Clustering & Survival analysis • Dashboard design • Automation
Opleiding
Werk & Ervaring
• Delivered pan-European wage benchmarking and industry analytics frameworks for a leading logistics client, standardising cross-country labour datasets, validating source definitions and source integrity, and aligning regional compensation tiers for consistent reporting. • Built scalable market sizing and performance models across 100+ categories in 16 European markets, integrating multi-source commercial and external datasets to enable repeatable annual refreshes and cross-regional comparability. • Developed BI-enabled tracking tools and structured data outputs adopted across global teams to support sales trend monitoring, performance reporting, and forecasting workflows. • Conducted multi-country opportunity assessments across apparel, footwear, and home furnishing sectors, analysing demand indicators, competitive dynamics, & category-level performance metrics.
• Led end-to-end multi-country consulting projects across EU, managing data collection, validation, & quality checks while ensuring methodological consistency across analyst teams & markets. • Built data-driven market prioritisation and entry frameworks for global foodservice and consumer brands, integrating sales performance indicators, customer dynamics, and competitive benchmarks. • Designed mixed-method research approaches combining primary interviews, proprietary databases, and structured data extraction, supporting robust and auditable analytical outputs. • Delivered global market sizing, revenue trend analysis, and growth prioritisation across EU and APAC regions using standardised analytical frameworks. • Conducted commercial deep-dives incorporating financial performance metrics, pricing structures, and value proposition analysis to support commercial planning discussions. • Acted as primary client contact, translating business and stakeholder requirements into analytical workstreams and presenting data-driven insights to senior commercial and strategy leadership.
• Analysed large transactional and payment datasets to benchmark private-label credit card performance against competing payment methods. • Defined & operationalised KPIs tracking adoption, share of wallet, spend categories, retention, and promotional effectiveness. • Identified behavioural shifts & engagement trends, supporting targeted campaign design & retention strategies. Built customer-level reward usage & churn models to evaluate disengagement levers. • Migrated reporting ecosystem from Excel & Tableau to Power BI, ensuring continuity and scalability. Automated workflows using VBA & Power Automate, improving turnaround time & reliability.
• Analysed large healthcare claims and prescription datasets to assess treatment performance, adherence, and persistence. Built comparative analysis and survival models (Kaplan–Meier, Cox regression) to evaluate real-world clinical outcomes. • Developed healthcare cost & resource utilisation models to estimate cost of care across treatments. • Translated analytical findings into clear business insights for sales pitch & market positioning.
Certificeringen
Portfolio
Reviews
-
Locatie Groningen
-
Categorie Management & ConsultingMarketing & Communicatie
-
Geverifieerd ongeverifieerd
-
Lid Sinds 26-03-2026