ronie

* Developed comprehensive testing roadmap addressing user flow weaknesses, achieving 25% increase in key metrics * Defined new user flows, first as MVP and later as successful iterations that re-defined how users sign up to our SaSS, detailed product specifications and user stories to ensure product quality and usability * Owned test analysis via Mixpanel, effectively communicating insights to executive leadership team through multiple channels * Collaborated cross-functionally to align product strategies with user needs, fostering stakeholder engagement and satisfaction * Conducted user research to inform product development, ensuring solutions meet both user expectations and business objectives

* Redesigned experimentation infrastructure for a high-traffic, global job platform * Defined and executed a scalable growth plan to expand CRO capabilities across multiple teams * Established efficient collaboration workflows between product, UX, engineering, and regional stakeholders * Led end-to-end feature testing to improve the application experience for millions of job seekers * Applied data-driven strategies to prioritize high-impact tests and boost conversion performance

* Led hundreds of A/B tests on all brands of our e-commerce company, achieving up to 15% improvement of the target metric (e.g. profit, CVR, CTR) and thus driving a significant shift of the company's focus * Drove close collaboration with business (e.g. retention, brand, marketing), and technical (e.g. copy, designers, and front-end developers) stakeholders * Evaluated business logic for each test to assess technical feasibility * Learned from user behavior through multiple iterations and evolved product accordingly * Created user personalization paths for a customized experience of the user journey through our site