Steve

Táin Bó Marketing Consultancy is a Marketing Services provider, offering strategic marketing advice, operational marketing support, marketing project management and interim marketing personnel services, helping businesses to achieve their goals around market postitioning, thought leadership, successful campaign execution and successful growth acceleration.

EMEA Marketing Lead @ Zebra: Driving GTM Strategy & Brand Recognition for Services Offerings & Warehouse Solutions | B2B Tech Strategist. Responsible for strategic planning, thought leadership development, customer event planning & messaging, trade-show planning & messaging, contact acquistion & retention, lead generation growth, content creation & development, sales enablement tool development.

EMEA Marketing Lead @ Zebra for Product Marketing Launches for the Advanced Data Capture (ADC) and Services portfolios. Responsible for product launch GTM strategy for region, product positioning, sales & channel training and enablement, communications, product launch/ramp campaigns, product/service promotion development and experiential marketing development.

EMEA Reginal & Product Management & Marketing Lead @ Alaris: Product Managment, Marketing & Team Lead. Responsiblities: strategic planning, thought leadership development, customer event planning & messaging, trade-show planning & messaging, contact acquistion & retention, lead generation growth, content creation & development, sales enablement tool development. Product Launch: Webinar planning, agenda, content, cadence and execution, product training, value proposition development round cost saving potential and expected RoI, promotion & campaign development: including design, development, content copywriting, promotion pack creation and roll-out/execution Strategic Development: Introduction of equipment leasing solution into a traditional cash sales organisation for direct business sales to Service Bureaus, BPO & Mailroom partners, involved sourcing and negotiating terms with leasing bank partner, establishing a trading agreement contract, management briefing, creation of sales materials, sales training and launch activity to drive uptake with sales to promote leasing as alternative route to selling ‘big ticket’ value solutions Management of team of two other regional product marketing managers

Management & accountability for the sales performance Samsung Enterprise Printing Solutions portfolio including Samsung A4 & A3 printing devices and Samsung’s core software solutions portfolio: Equitrac, SafeCom, AutoStore, PrinterOn. Capturing VoC feedback from partners, corporate customer and end users, analysis and business case preparation to support the development of new product features & services. Promotional planning development & execution on pan-European basis with strategic pan-European partners. Value proposition development & positioning of Samsung Enterprise Printing Solutions with strategic partners & corporate customers, which use the latest technology to deliver tangible productivity benefits and cost savings to end-users. Pan-European partner briefings on Samsung Enterprise Printing Solutions strategy, direction and product & services development and providing insights and responses on pan-European & global tenders.

Product Management responsibilities including product launch and introduction of new software solutions products to internal and external sales. Supporting major account and strategic corporate account development through insight knowledge of technology development within product portfolio. Solutions Value Proposition development using experience and knowledge of MFP & solutions capabilities to support sales in developing their sales arguments. In-house knowledge expert in Document Security Optimisation (DSO) for MFP and printing devices. Responsible for development of and taking to market of Ricoh's DSO Value Proposition. Alliance Management with 3rd Party Vendors including market development, promotional and incentive development.

Market share / business development and product profit / loss management of colour, black and white Multifunctional Printer and Fax product lines since 2008 Internal project management to ensure qualitative and timely product launches Business development of Eco-Line, Ricoh's unique, remanufactured product range geared towards the UK public sector market Working with European HQ on Global Sustainability Business Plan Project Planning and organising product training for national sales teams in UK & Ireland Planning and organising sales events with Channel Marketing to increase Ricoh’s profile within public sector accounts and frameworks Supporting sales at customer meetings and exhibitions and events Working with 3rd party suppliers to enhance local product portfolio to meet customer requirements Communicating product new product & service concepts to sales and the market Negotiations with European HQ, internal business units and 3rd party suppliers for product promotion and product pricing Campaign Management for multi-channel sales incentive programme

Market share / business development and product profit / loss management of black and white Multifunctional Printer and Fax product lines since 2001 Market analysis and strategic planning for new product launches Internal project management to ensure qualitative and timely product launches Communicating product new product & service concepts to sales and the market Negotiations with European HQ, internal business units and resellers for product promotion and product pricing Coordinating contact with external agencies and press contacts to maintain product/brand awareness in the Dutch market B2B channel development involving product promotion using the marketing mix toolbox Campaign leader for national sales incentive programme Organising and leading product training carousels for internal sales & dealers Working with Customer Trainers to develop key operator training materials Providing pre / post-sales support at customer and sales levels in the form of advice, trouble shooting and problem solving Initiation of internal databases to increase exchange of business critical information between departments Coaching / mentoring role of junior product manager within the marketing department Additional responsibilities include acting as liaison between Ricoh Corporation in Washington DC Sales & Senior Management for sales of secure-fax communications equipment (encrypted communications fax) to the Dutch Governmental Ministries and Armed Forces.