Una

Over deze freelancer

Freelance Brand, Marketing & Creative Specialist | Fashion, Luxury & Lifestyle

I'm an Amsterdam-based freelance marketing and creative professional with experience across fashion, luxury, beauty and lifestyle.

My expertise spans brand building, marketing strategy, creative direction, social media management and influencer marketing. I've developed and managed integrated campaigns at SACLÀB, a luxury fashion resale platform specialising in Hermès, Chanel and Dior, as well as influencer and brand campaigns for L'Oréal Luxe, including YSL Beauty, Prada Beauty and Armani Beauty.

My experience is backed by measurable results:

• Increased social media reach by 70% yoy through creative campaigns and content strategy.

• Led 30+ integrated brand and social campaigns, from creative concept and production to launch and performance analysis.

• Managed 30+ influencer partnerships and 10+ PR events, strengthening brand visibility and audience engagement.

• Worked across 12+ luxury beauty brands at L'Oréal Luxe, coordinating influencer campaigns, creative concepts and cross-functional approvals.

Alongside my agency and in-house experience, I'm the founder of atelier cappa, an independent fashion accessories label. I've built the brand from concept to market, overseeing brand identity, marketing, creative direction, e-commerce and retail partnerships, with visibility at Amsterdam Fashion Week and in international fashion publications like Vogue, Tatler and Linda.

What I can help you with:

• Brand building, positioning and marketing strategy

• Social media strategy, content planning and management

• Creative direction, campaign concepts and content production

• Influencer marketing, partnerships and PR

• Campaign and project management

I combine strategic thinking with hands-on execution, independently managing projects from initial concept to final delivery. Whether building a brand, launching a campaign or managing ongoing marketing activities, I bring a creative, commercially minded and results-driven approach.

Available for freelance projects, ongoing collaborations and part-time assignments, both in Amsterdam and remotely.

For long-term projects, preffer a fixed payment fee.