Yara

• Drive the global owned channels strategy across business segments, aligning creative, content, and performance teams post-rebranding from The Student Hotel. • Step in as campaign manager managing creative agency for asset production during high-demand periods to ensure timely delivery and brand consistency. • Lead digital funnel optimization, leveraging analytics and user journey mapping in MIRO to minimize drop-off and increase desired funnel conversion rate from awareness to conversion. • Partner with local teams to pinpoint local pain points and market needs and activate channel specific tactics (Paid, Web, Email and offline) to uplift lead generation and sales. Key Achievements: • Strengthened campaign execution and team efficiency through data-driven prioritization and maintaining a hands-on approach. • Exceeded sales and revenue targets for key segments (Hotel & Student) through agile performance tactics.

• Oversaw creative production, digital strategy, and UX/web projects across hospitality, retail, and lifestyle brands as company’s project manager. • Lead client relationships and worked within the Marketing team on competitive research, consumer surveys and usability studies to craft growth strategies. • Developed resource allocation frameworks based on team’s productivity and optimized internal workflows by introducing Monday.com and tracking project delivery times across client budgets. Key Achievements: • Improved team productivity and transparency, resulting in stronger client satisfaction and contract renewals for top accounts. • Played a key role in scaling the business through structured project governance and client relationship management

• Managed the regional Coca-Cola account including localizing global brand campaigns and launching tactical activities. • Lead a team of two to drive large-scale 360 marketing campaigns for Arla and McDonald’s local accounts, from briefing to execution. Key Achievements: • Launched Arla Protein and Organic product categories, by defining key value propositions and localizing global assets based on market and consumer insights. • Worked on an Effie-winning 360 campaign for Puck cheese, aimed at innovating the brand via gamification, resulting in record-breaking sales. • Strengthened client relationships through consistent communication and maintaining an eye for detail during 100+ creative asset delivery.

• Managed a large-scale regional account which required complex stakeholder management, among other clients. • Worked with the creative and design team to drive large-scale marketing campaigns and rebranding projects from briefing to execution. • Worked closely with Head of Planning on brand architectures and communication strategies based on trend reports and insights. Key Achievements: • Developed strategy & launched BLOM Bank’s first mobile banking platform which helped reposition the brand as an innovative leader in the market and increased app downloads and sign-ups. • Designed regional marketing campaigns and localized on-ground and digital activations for fashion brands.