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Freelance sales professional
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Over deze freelancer

I am a seasoned fractional and interim sales professional with over 15 years of experience leading commercial teams and optimizing sales processes within the Software as a Service (SaaS) industry. Throughout my career, I've successfully navigated various roles - from Account Manager to CEO - across a diverse range of companies, from agile startups to established enterprises. Now, I’m dedicated to leveraging my extensive experience to help businesses elevate their performance and drive sustainable growth. I offer two specialized interim services:

1. Fractional / interim Sales Leadership

Whether your organization requires a temporary Commercial Manager, Chief Revenue Officer (CRO), Sales Manager, Head of Sales, or Head of Growth, I bring the strategic expertise and hands-on leadership needed to ensure continued success during transitional periods.

2. Create or optimize Sales Processes + hands-on sales activities

I specialize in creating and refining sales processes, providing interim services that enhance both efficiency and effectiveness, enabling your team to achieve superior results with streamlined operations. I do this in a hands-on manner, where I also take on (a portion of) the sales activities directly.

Experienced in:

  • Display (VNU Media & Sanoma).
  • Direct marketing (WDM Nederland).
  • Online marketing & conversion attribution (Shop2market).
  • Programmatic advertising (RadiumOne).
  • Price comparison websites (beslist.nl).
  • Marketing automation, DMP, and personalization (Oracle).
  • CDP, CRO, and GMP (OrangeValley).
  • Customer Data Platform, CDP (Datatrics & Clerk.io).

Opleiding

D
2007 — 2025
Divers
Divers

M
2000 — 2007
Management Economy and Law
Hogeschool Utrecht


Werk & Ervaring

O
2024-01-01 — heden
Owner
Jansen Commercial Management (www.jansen-cm.nl)

With Jansen Commercial Management, I provide interim- and freelance services within the Software as a Service (SaaS) industry.

S
2024-09-01 — heden
Sales Consultant - interim/freelance
KIM Plus Delta (www.kimplusdelta.nl)

KIM Plus Delta specializes in helping industry and real estate companies optimize their assets to maximize productivity and control costs. KIM Plus Delta's comprehensive Asset & Maintenance Management services are designed to help companies of all sizes improve operations, reduce downtime, and increase profitability. I am responsible for setting up and implementing a sales process.

S
2024-08-01 — heden
Sales Manager - interim/freelance
DevRepublic (www.devrepublic.nl)

DevRepublic is a Dutch software company with a dedicated team of over 65 developers, testers, designers, and scrum masters located in their software center in India. Operations are managed from the control room in the Netherlands. I am responsible for sales management.

S
2025-03-01 — heden
Sales & marketing - interim/freelance
Green Digit (www.greendigit.nl)

Green Digit helps your company improve through data-driven methods. We do this by analyzing your processes, applying your data effectively, and combining it with proven methodologies. The result: better processes, a more enjoyable work environment, and measurable outcomes.

S
2024-06-01 — 2025-04-30
Sales & Marketing - interim/freelance
Let's Grow (www.lets-grow.nu)

The Let’s Grow program is an initiative of full-service e-commerce agency RoQQit and web development agency Dreamlab. The Let’s Grow program is aimed at ambitious online entrepreneurs and will make their webshop top-fit in six months. I am responsible for setting up a sales process and implementing it.

C
2024-01-01 — 2024-08-31
Commercial Manager Benelux - interim/freelance
Clerk.io (www.clerk.io)

Clerk.io provides e-commerce personalization software that helps online stores acquire, convert, and retain more customers through AI driven technology. Clerk.io automatically analyses visitor behavior, trends, and transactions to present e-shoppers with the most relevant search results, product recommendations, emails, and more to increase an online store's sales and cost efficiency. I am commercially responsible for the Dutch, Belgian, and Luxembourg (Benelux) markets.

C
2023-01-01 — 2023-12-31
CEO
Datatrics (part of Growens - www.growens.io)

The parent company (Growens) has assigned me to prepare Datatrics for a (possible) sale. I completed this assignment. The Spotler Group purchased Datatrics in October 2023.

C
2022-05-01 — 2022-12-31
Chief Revenue Officer (CRO)
Datatrics (part of Growens - www.growens.io)

Head of the new business sales team (10 FTE), head of the customer success team (4 FTE), and head of the marketing team (3 FTE).

H
2021-03-01 — 2022-04-30
Head of Sales
Datatrics (part of Growens - www.growens.io)

Datatrics, a Business Unit of Growens, is a Dutch Customer Data Platform (CDP). Datatrics links a company's internal data sources (analytics, CRM, e-commerce platform, etc.) and then combines these with external data sources (CBS data, weather data, etc.). After that, Datatrics draws up 360-degree customer profiles that allow personalizing the website's content, email marketing, and the advertising channel of this data. Head of the new business sales team (10 FTE).

M
2020-01-01 — 2021-02-28
Manager Media & Technology
OrangeValley (www.orangevalley.group)

OrangeValley Group is an ambitious, data-driven digital marketing organization with a straightforward approach and a focus on growth. From strategy to operation, both nationally and internationally. I was P&L responsible for the technology business unit Brooklyn Media & Technology, active in advising, implementing, and delivering Digital Marketing Technology (MarTech). I've initiated and managed partnerships with (among others) Google Marketing Platform (GMP), Tealium (CDP), Looker (BI), SiteSpect (A/B testing), and Squeezely (CDP).

S
2017-11-01 — 2019-12-31
Sales Lead Marketing Cloud Applications
Oracle (www.oracle.com/cx/marketing)

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles. I was responsible for new business for the named accounts (local revenue > 600 million). First in Belgium and later in the Netherlands.

O
2017-01-01 — 2017-10-31
Online Sales Consultant
Beslist.nl (www.beslist.nl)

beslist.nl is the largest online shopping center in the Netherlands. With thousands of affiliated webshops and an assortment of over 25 million products, beslist.nl provides a clear online overview. Beslist.nl is visited daily by 500,000 shoppers. As an Online Sales Consultant, I was responsible for the key accounts. Accounts like Wehkamp, Bol.com, Coolblue, and Zalando.

A
2015-02-01 — 2016-12-31
Account Director
RadiumOne (https://en.wikipedia.org/wiki/RadiumOne)

mobile, video, and social advertising services through programmatic marketing campaigns. The company was founded and based in San Francisco, with offices across the US, Europe, and Australia. Update: in June 2017, RhythmOne (now Nexxen) acquired the assets of data-driven marketing platform RadiumOne for US$22m.

A
2011-10-01 — 2015-01-31
Account Manager
Shop2market (Now Adcurve - www.adcurve.com)

Shop2market was the market leader in online campaign optimization with an integrated campaign management solution for conversion attribution, data-driven search, feed management, and tag management. As an Account Manager, I was responsible for the Benelux. Initially for new business. After that, for both new business and existing customer relationships (account management). Team lead sales (1 FTE, prospecting) and team lead account management (3 FTE). Some customers: Blokker Holding (now Mirage Retail Group), Bijenkorf, McGregor Fashion Group, IKEA, Macintosh Retail Group, Viking, Omoda, WE Europe, and FonQ. Update: Shop2market is now AdCurve.

A
2010-08-01 — 2011-09-30
Account Executive Interactive
WDM Nederland (now WDM - https://edm.nl)

WDM is the direct marketing expert in consumer data, data intelligence, and database marketing services. In the Account Executive role, I advised customers and prospects about the opportunities to generate leads and gather consumer data. Update: In 2014, EDM acquired WDM.

S
2009-08-01 — 2010-07-31
Sr. Account Executive Digital Media
Sanoma Digital (Now DPG Media - www.dpgmediagroup.com)

In 2009, Sanoma Media was the largest media company in the Netherlands, with 75 magazines, 180 websites, 15 mobile sites, and nine apps. I was responsible for commercial support to the Sales Manager and Account Managers to achieve revenue goals. Update: DPG Media acquired Sanoma Uitgevers in 2020.

S
2008-08-01 — 2009-07-01
Sales Support Multimedia IT
VNU Media (Now DPG Media - www.dpgmediagroup.com)

VNU Media was one of the leading business publishers and market leaders in the Netherlands' recruitment market. I supported a team of Account Managers at the Multimedia IT department. Update: DPG Media acquired VNU Media in 2012.

M
2007-07-01 — 2008-07-31
Marketing employee
KindeX (now part of Norlandia Care Group - www.norlandiacare.no)

KindeX (now part of Norlandia Care Group) is the largest childcare organization in the Voorschoten area. I was responsible for writing a marketing plan and implementing this plan.


Certificeringen


Portfolio

€ 100 / uur
  • Locatie Groenekan
  • Categorie Sales
  • Geverifieerd Email, Telefoon
  • Lid Sinds 24-05-2025