Joost
Entrepreneurial e-commerce leader with 15+ years of experience launching and scaling A-brands across both B2C and B2B. Proven track record in growing startups and global mass-market operations by creating innovative digital propositions, optimizing online customer journeys, and delivering profitable P&L results (up to €100M+ in sales). Expertise in e-commerce strategy, proposition design, pricing, subscriptions, portfolio management, digital campaigns, conversion rate optimization (CRO), and go-to-market execution. Recognized for building and leading high-performing teams, implementing data-driven decision-making, and driving measurable business impact across multiple markets. Selected success stories:- Launched new Philips Domestic Appliances websites (e.g., Baristina) and achieved sales KPIs- Rolled out a new satellite IoT value proposition and D2C store at Inmarsat, driving +4% additional sales- Launched new consumer IoT propositions at Vodafone, growing the base by 700% in 2.5 years- Scaled Vodafone UK’s youth brand from launch to hundreds of thousands of customers (now 1M+)- Boosted Vodafone Small Business sales +8% through vertical marketing and online shop redesign Passionate about creating exceptional customer experiences, accelerating digital transformation, and delivering sustainable revenue growth.
Marije
Ik ben een marketingprofessional met ruim 14 jaar ervaring op het snijvlak van marketing, innovatie en tech. Ik heb veel ervaring in het leiden van strategische en digitale marketingprojecten, met een sterke focus op duurzaamheid en de energietransitie. Het ontwikkelen en lanceren van producten en diensten is waar mijn passie ligt. Ik heb een pragmatische en creatieve aanpak waardoor ik snel resultaten behaal. Waar ligt mijn kracht?Energie - Marketing - Innovatie 👉 Propositie ontwikkeling👉Go To Market 👉(creatieve) campagnes 👉Customer Journeys