M
2015 — 2016
Master's in Business Information Management
Erasmus University
Over deze freelancer
Performance marketing specialist with a data-first approach: I design measurement frameworks, automate workflows, and improve acquisition efficiency across a marketing mix as a whole as opposed to individual channels.
Based in Amsterdam, I specialize in bridging the gap between marketing strategy and technical implementation. My recent projects span AI-enabled automations, lead-generation funnels, and analytics overhauls that enable smarter decision-making.
I believe in a holistic approach to performance marketing - one that considers the entire customer journey and leverages data at every touchpoint. My methodology focuses on: Data-driven decision making and experimentation, Cross-channel measurement and attribution, Automation to scale insights and efficiency, Continuous optimization and learning.
Ook beschikbaar in het Nederlands (B1-niveau).
Opleiding
Werk & Ervaring
D
01-01-2023 — heden
Digital Marketer
Envision
Marketing mix optimization and localization for AI smart glasses, achieving a 300% YoY increase in leads across target countries. Created AI enabled workflows, automating marketing insight generation at the start of the week. Improved average (search engine) position to under 5 for impactful non branded search terms.
P
06-01-2022 — 01-03-2023
Performance Marketing Consultant
Spinoza
Web analytics setup and event tracking (on Google Analytics and Hubspot) Set up ad campaigns that eventually increased total leads of the marketing mix by 50%.
P
01-01-2020 — 01-03-2021
Paid Advertising Consultant
Newcraft
Implemented feed based advertising setups for prominent eCommerce brands. Managed conversion based bidding campaigns with monthly spends of up to €50.000 .
Certificeringen
Portfolio
€ 75 / uur
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Locatie Amsterdam
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Categorie Marketing & CommunicatieAI Services
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Geverifieerd Email
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Lid Sinds 17-08-2025