W
1998 — 2000
WO
Universiteit
Over deze freelancer
Hi, I’m Anneke!
I help brands and teams grow through data-driven strategy, CRM, and loyalty innovation. As an digital strategy leader, I work at the intersection of customer experience, data strategy, and marketing automation — leading transformations that turn vision into measurable results.
Alongside my strategic work, I create interior concepts that translate identity and emotion into meaningful spaces.
In both worlds, I combine analytical structure with creative intuition — delivering experiences that connect, inspire, and last.
Internationally active | 20+ years of experience | Fluent in Dutch & English | Basic in German, French & Spanish
Key achievements
Led CRM and loyalty transformations across multiple industries and markets.
Designed and launched global loyalty ecosystems integrating automation, AI, and personalisation.
Delivered +60% revenue growth through AI-driven CRM campaigns (Hunkemöller) and double-digit gains in retention and engagement across brands.
Developed global loyalty and savings programmes that increased customer lifetime value and repeat purchase rates.
Built and led international, multi-disciplinary teams across marketing, tech, and data.
Partnered with executive leadership to align CRM and loyalty vision with commercial growth objectives.
💌 Let’s connect!
Opleiding
Werk & Ervaring
Certificeringen
Portfolio
Reviews
5 Sterren
0%
4 Sterren
0%
3 Sterren
0%
2 Sterren
0%
1 Sterren
0%
€ 125 / uur
-
Locatie Maarssen
-
Categorie Marketing & CommunicatieManagement & Consulting
-
Geverifieerd ongeverifieerd
-
Lid Sinds 06-11-2025