Anneke
Hi, I’m Anneke! I help brands and teams grow through data-driven strategy, CRM, and loyalty innovation. As an digital strategy leader, I work at the intersection of customer experience, data strategy, and marketing automation — leading transformations that turn vision into measurable results. Alongside my strategic work, I create interior concepts that translate identity and emotion into meaningful spaces. In both worlds, I combine analytical structure with creative intuition — delivering experiences that connect, inspire, and last. Internationally active | 20+ years of experience | Fluent in Dutch & English | Basic in German, French & Spanish Key achievements Led CRM and loyalty transformations across multiple industries and markets. Designed and launched global loyalty ecosystems integrating automation, AI, and personalisation. Delivered +60% revenue growth through AI-driven CRM campaigns (Hunkemöller) and double-digit gains in retention and engagement across brands. Developed global loyalty and savings programmes that increased customer lifetime value and repeat purchase rates. Built and led international, multi-disciplinary teams across marketing, tech, and data. Partnered with executive leadership to align CRM and loyalty vision with commercial growth objectives. 💌 Let’s connect!