Cees

- Led a multi-country Salesforce transformation program across Europe and South America, coordinating cross-functional teams, regional stakeholders, and third-party vendors. - Managed the end-to-end delivery of Salesforce Sales Cloud, Service Cloud, and CRM integrations (MuleSoft) for regional business units, ensuring alignment with global business objectives and local market requirements. - Successfully delivered standardized CRM processes while accommodating country-specific compliance, language, taxation, and operational requirements across diverse regions. - Oversaw project governance, budgeting, resource planning, risk management, and executive stakeholder communication for a global portfolio impacting sales, customer service, and operational teams. - Directed Agile delivery teams and facilitated collaboration between business, IT, architecture, and data migration teams to accelerate deployment timelines and improve adoption. - Implemented global data migration and system integration strategies connecting Salesforce with ERP, marketing automation, customer support, and reporting platforms. - Achieved on-time regional go-lives while maintaining high-quality delivery standards and minimizing business disruption during transition phases. - Established scalable governance frameworks, release management processes, and KPI reporting models to support long-term operational excellence and continuous improvement.

• Advise and support clients in the delivery of complex Salesforce multi-cloud transformation programs and strategic CRM initiatives. • Lead Salesforce implementations and provide strategic guidance on scalable CRM architecture, governance, and solution design. • Define strategic roadmaps and transformation initiatives with senior stakeholders across business units and ensure successful portfolio delivery within agreed scope, timeline, and budget. • Accountable for end-to-end program and project delivery, including ongoing enhancement initiatives, operational service management, and vendor governance. • Own the design, implementation, and continuous improvement of enterprise CRM services and business capabilities. • Support organizations in establishing and managing global CRM Competence Centers, operating models, and governance structures. • Provide governance leadership throughout the full project lifecycle, including program mobilization, execution, deployment, go-live, and post-production stabilization. • Conduct Salesforce org assessments and provide executive-level recommendations on platform optimization, governance maturity, scalability, and best practices. • Perform program and project health assessments to identify delivery risks, operational gaps, and strategic improvement opportunities.

- Leading and supporting Zeusch Aviation with the migration from Salesforce to HubSpot.

Supporting Arxada with their Salesforce carve out project from Lonza, main focus areas: - Managing Salesforce and SAP carve out from Lonza instance of Salesforce and SAP. Transition from legacy systems to Cloud based platforms - Providing Salesforce Governance guidance. - Overseeing and collaborating with the Salesforce implementation partner of Arxada during the carve out project. - Supporting and providing guidance with regards to the CRM application selection process. - Guiding and supporting the business stakeholders during the decision making process. - Participating and leading conversations regarding the definition and set up of the Salesforce application and data security model.

- Successfully established and deployed a Salesforce Sales Cloud instance for Leaseweb Canada within a three-month timeline to support a critical business carve-out initiative. - Implemented and optimized commercial sales processes, delivering a harmonized Opportunity management framework aligned with business objectives and operational efficiency. - Led the delivery of a Configure, Price, Quote (CPQ) solution using Salesforce CPQ, improving quotation accuracy, sales automation, and process scalability. - Provided strategic guidance and oversight for ongoing Salesforce enhancements, ensuring continuous platform improvement and alignment with evolving business needs. - Combined hands-on Salesforce delivery expertise with project management leadership to ensure successful execution across functional and technical workstreams. - Advised stakeholders on CRM application selection strategies to support sales operations and CPQ processes, enabling informed decision-making and future scalability.

Digital Director a.i. at Top Employers Institute Industry: Human Resources January 2021 – December 2021: Contractor representing CvdS Consultancy Head of Global Business Services at Top Employer Institute (Amsterdam) January 2020 – December 2020: Contractor representing CvdS Consultancy Salesforce Project Manager at Bayer Crop Science (Amsterdam) Industry: Agricultural March 2019 – December 2019: Contractor representing CvdS Consultancy Program and Project Manager at Word Wide Fund (Zeist) Industry: NGO / Non-Profit April 2018 – February 2019: Contractor representing CvdS Consultancy Product Owner at JDE (Utrecht) Industry: FMCG August 2018 – February 2019: Contractor representing CvdS Consultancy Program and Project Manager at Salesforce February 2015 – April 2018 Program Architect at Salesforce February 2014 – February 2015 Senior Solution Architect at Salesforce November 2011 – January 2014 Project Manager CRM - Europe: Industry: Retail May 2011 – October 2011: A.S. Watson (Health & Beauty), Renswoude / Hong Kong CRM IT Business Partner & Project Manager EMEA IT: Industry: Pharma and Biotech October 2004 – May 2011: Genzyme Europe B.V., Naarden / Boston (US) Project Manager CRM / Business Consultant CRM May 1999 - September 2004: CBS Solutions B.V., Sliedrecht Product Manager e-Relatie August 1997 - April 1999: Exact Automatisering B.V., Delft Implementation & Support Consultant: September 1994 - July 1997: WinRIS Nederland b.v., Nieuwegein