Gergana

Brand user and ambassador for Zinzino health and wellness products. Zinzino's business model is based on direct sales, social selling, and network marketing to spread awareness and build steady growth for the brand and its ambassadors.

Partner at SBP Social Brand Partners, a social media marketing agency helping service businesses generate leads and build trust online. We offer social media management and paid ads services for businesses in the Netherlands and abroad. No fixed contracts. Complete flexibility. Transparency and prompt communication. Consistently delivered 20+ qualified leads every month at just €10.74 cost per conversion (lead) through professional Meta lead-generation campaigns showing on Facebook & Instagram. Note: The cost per lead varies based on multiple factors (industry, market, region, season, etc.) - these results are above average and profitable for the client.

• Planned and executed multi-channel campaigns combining social media, digital ads, influencer collaborations, and retail activations across Europe. • Led campaign planning and execution across internal teams, designers, and external agency partners. • Managed rebranding including visual identity, product marketing (translating technical concepts into user benefits), complete packaging redesign, and a new brand website launch. • Created performance reports and actionable insights for optimization; delivered 4+% CTR in Meta campaigns (industry benchmark ~1%). • Drove traffic to retail partners’ product pages (e.g., MediaMarkt, Currys) at 30% lower cost-per-click than the industry average (€0.49 vs. €0.70). • Grew brand's Instagram (from 0 to 7K) and LinkedIn (0 to 1K) followers organically through consistent content and community strategy. • Oversaw content, creative, and execution for international events like IFA Berlin.

• Coordinated pan-European campaign efforts, including in-store activations, promotional partnerships, and event participation. • Developed creative marketing materials and sales tools, improving sell-through by 100% in flagship stores. • Led production of campaign assets for travel retail channels, resulting in a 50% sales uplift. • Managed all event participations, including IFA Messe Berlin, Celebrity Style Lounge Oscars/ Sundance Film Festival (KFPR), TFWA Duty-Free, and various partner roadshows.

• Conducted market intelligence, go-to-market, and campaign feasibility studies for 15 business units across B2B and B2C verticals. • Supported content creation for campaign pitches and trade shows.