M
2006 — 2008
Master in Marketing Management
Tilburg univery
Over deze freelancer
Entrepreneurial e-commerce leader with 15+ years of experience launching and scaling A-brands across both B2C and B2B. Proven track record in growing startups and global mass-market operations by creating innovative digital propositions, optimizing online customer journeys, and delivering profitable P&L results (up to €100M+ in sales).
Expertise in e-commerce strategy, proposition design, pricing, subscriptions, portfolio management, digital campaigns, conversion rate optimization (CRO), and go-to-market execution. Recognized for building and leading high-performing teams, implementing data-driven decision-making, and driving measurable business impact across multiple markets.
Selected success stories:- Launched new Philips Domestic Appliances websites (e.g., Baristina) and achieved sales KPIs- Rolled out a new satellite IoT value proposition and D2C store at Inmarsat, driving +4% additional sales- Launched new consumer IoT propositions at Vodafone, growing the base by 700% in 2.5 years- Scaled Vodafone UK’s youth brand from launch to hundreds of thousands of customers (now 1M+)- Boosted Vodafone Small Business sales +8% through vertical marketing and online shop redesign
Passionate about creating exceptional customer experiences, accelerating digital transformation, and delivering sustainable revenue growth.
Opleiding
Werk & Ervaring
G
01-11-2023 — heden
Global group leader - e-commerce
Versuni (Philips Domestic Appliances)
Leading global digital sales growth for Philips Domestic Appliances via Direct-to-Consumer (D2C) channels, including Philips.com, the HomeID app, third-party marketplaces, and new launches such as Baristina.com Leading a high-performing team of 7 FTE across portfolio, pricing, strategy, campaigns, digital content, CRO, and product refurbishment. Achievements: • Exceeding D2C revenue targets by 5% and achieved profitability. • Designing and implementing the global D2C sales strategy. • Delivering high-impact campaigns such as Black Friday. • Launching new dynamic pricing strategies and new payment methods (Apple Pay, BNPL). • Rationalizing portfolio, launching new product bundles, and introducing refurbished product deals. • Leading multiple AB tests and user research, driving CRO initiatives such as personalization, guided buying, product comparison, and improved user journeys.
I
01-04-2023 — 01-10-2023
Interim sr. Consultant - global digital propositions
Inmarsat
Responsible for creating IoT value proposition and launching a new D2C storefront. Achievements: • Successfully launched a new digital store for satellite IoT value added services, • Led pricing strategy and business case development for new IoT value propositions, • Co-created a best-in-class customer experience and defined the store’s product roadmap.
Certificeringen
G
2025
Generative AI
Portfolio
€ 100 / uur
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Locatie Amsterdam
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Categorie Marketing & CommunicatieManagement & Consulting
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Geverifieerd Email, Telefoon
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Lid Sinds 18-08-2025