Joost
Entrepreneurial e-commerce leader with 15+ years of experience launching and scaling A-brands across both B2C and B2B. Proven track record in growing startups and global mass-market operations by creating innovative digital propositions, optimizing online customer journeys, and delivering profitable P&L results (up to €100M+ in sales). Expertise in e-commerce strategy, proposition design, pricing, subscriptions, portfolio management, digital campaigns, conversion rate optimization (CRO), and go-to-market execution. Recognized for building and leading high-performing teams, implementing data-driven decision-making, and driving measurable business impact across multiple markets. Selected success stories:- Launched new Philips Domestic Appliances websites (e.g., Baristina) and achieved sales KPIs- Rolled out a new satellite IoT value proposition and D2C store at Inmarsat, driving +4% additional sales- Launched new consumer IoT propositions at Vodafone, growing the base by 700% in 2.5 years- Scaled Vodafone UK’s youth brand from launch to hundreds of thousands of customers (now 1M+)- Boosted Vodafone Small Business sales +8% through vertical marketing and online shop redesign Passionate about creating exceptional customer experiences, accelerating digital transformation, and delivering sustainable revenue growth.