Sneha

• Developed and executed high-performing email marketing campaigns with clear CTAs, increasing engagement and conversions • Built targeted, personalized email flows using audience segmentation and behavioral triggers • Conducted A/B testing to optimize subject lines, content, and email design for better performance • Generated detailed performance reports and dashboards based on open rates, click-through rates, and conversions • Designed and implemented automated email workflows to nurture leads and enhance customer journeys • Monitored key KPIs including email performance, campaign success, and customer engagement metrics • Proficient in email platforms like Mailchimp and Zoho Campaigns; Klaviyo certified • Experienced with Zoho CRM for sales automation, lead management, and improving customer retention; certified in Zoho CRM Administration • Used basic HTML to customize email templates for improved branding and readability • Managed CRM access controls, user roles, and platform workflows to ensure efficient usage and security • Created referral programs and engagement workflows to boost customer loyalty • Performed in-depth data segmentation and analysis to uncover customer trends and optimize campaign targeting • Maintained data accuracy by regularly cleaning and validating customer databases

Executed targeted email campaigns using Mailchimp and Brevo to boost engagement. • Built automated workflows (welcome series, re-engagement) to nurture leads and retain customers. • Created personalized email flows through behaviour- and data-based segmentation. • Ran A/B tests on subject lines, content, and layout to improve open and conversion rates. • Tracked performance metrics (open rate, CTR, conversions) and shared insights via reports. • Managed and optimized Shopify product listings to support online sales. • Led the development of a new Shopify site, enhancing UX and driving conversions. • Maintained accurate inventory records to reduce fulfilment errors. • Optimized Amazon listings to improve product visibility and sales. • Streamlined communication and engagement using Zoho CRM. • Performed CRM data segmentation to target key customer groups effectively. • Regularly cleaned and validated CRM data for accurate reporting and campaign success.