Abdul
I am a results-driven Senior Business Data Analyst with 8+ years of experience leading cross-functional data initiatives across insurance, e-commerce, mobility, and energy sectors. My core strength lies in bridging business goals with robust data architecture to deliver actionable insights, scalable solutions, and measurable business value. Having worked in dynamic environments like bol.com, VodafoneZiggo, Fastned, and Allianz Direct, I specialize in: Data Product Ownership: Shaping the vision and roadmap for analytical solutions, including KPIs, fraud metrics, and telemetry-based models. Proven success in building data products for both internal stakeholders and external partners, including “data as a service” layers and fraud detection engines. Process Design & Optimisation: Designing end-to-end data and reporting processes from scratch. At Benerail and Shopforward, I led the development of foundational data layers, enabled delta sharing, and migrated legacy reporting to scalable Power BI infrastructure. Advanced Analytics & Insights: Conducting root cause analysis, A/B testing, and causal inference to redefine KPIs (e.g. Account Takeover at bol.com). Used tools such as SQL, PySpark, and Python to analyse large datasets and influence business decision-making. Agile Collaboration & Stakeholder Management: Certified PSM I Scrum Master and trained coach with experience guiding diverse data teams across Netherlands, Germany, and the UAE. Introduced innovative delivery practices (e.g., pre-refinement rituals, stakeholder bots) to reduce meeting fatigue and improve flow. Tooling & Tech Stack: Deep experience with Power BI, Tableau, Qlik, Azure, Databricks, GCP (BigQuery, Vertex AI), DBT, Snowflake, SAP (MM, ECC), D365, and Salesforce. Strong understanding of data warehousing, modeling (star/snowflake), and governance best practices. Whether driving data platform migrations (e.g., SAP ECC to AWS), building financial & fraud dashboards, or leading BI transformations using GenAI, I bring strategic clarity, technical credibility, and an ownership mindset to every project I take on.