Beer
Profile Description I help organizations turn strategy into clear, actionable steps that deliver customer-centric propositions and measurable business value. With more than ten years of experience at ABN AMRO and EY, I bring deep expertise in customer experience, digital strategy, and innovation, always working closely with executive stakeholders to deliver results. What sets me apart is my ability to translate strategic ambitions into concrete roadmaps, while leading multidisciplinary teams and managing complex stakeholder landscapes. I combine strategic vision with hands-on execution and an entrepreneurial mindset, ensuring that ideas don’t stay on paper but become solutions that make an impact. I have successfully developed and launched propositions such as sustainable investing strategies, personal finance management features, life-event solutions, and digital in-app capabilities. I also bring experience in large-scale marketing and e-commerce campaigns, and in scaling EY’s corporate innovation program internationally, impacting more than 1,500 colleagues and serving external clients. Typical assignments I take on include: • Customer experience & innovation strategy • Proposition development and launching new digital services • Leading teams & design sprints to accelerate delivery • Managing complex change programs with executive exposure