Anneke
Hi, I’m Anneke! I help brands and teams grow through data-driven strategy, CRM, and loyalty innovation. As an digital strategy leader, I work at the intersection of customer experience, data strategy, and marketing automation — leading transformations that turn vision into measurable results. Alongside my strategic work, I create interior concepts that translate identity and emotion into meaningful spaces. In both worlds, I combine analytical structure with creative intuition — delivering experiences that connect, inspire, and last. Internationally active | 20+ years of experience | Fluent in Dutch & English | Basic in German, French & Spanish Key achievements Led CRM and loyalty transformations across multiple industries and markets. Designed and launched global loyalty ecosystems integrating automation, AI, and personalisation. Delivered +60% revenue growth through AI-driven CRM campaigns (Hunkemöller) and double-digit gains in retention and engagement across brands. Developed global loyalty and savings programmes that increased customer lifetime value and repeat purchase rates. Built and led international, multi-disciplinary teams across marketing, tech, and data. Partnered with executive leadership to align CRM and loyalty vision with commercial growth objectives. 💌 Let’s connect!
Marten
Highly skilled and experienced Sr Software Engineer with expertise in C/C++, PHP, .Net, Java, Angular, React and TypeScript. Possessing over 10 years of hands-on experience, with a deep understanding of developing and implementing complex software solutions. Proven track record in designing and building scalable applications that meet business requirements and exceed client expectations. Experienced in database development and proficient in translating business requirements into technical specifications. Collaborative team player with excellent communication skills and a strong background in working in agile environments.